Say What?

So which is it? Keep frozen or thaw???? To keep something frozen, to me, means NOT to let it thaw.
This is probably one of my most favorite pies of all time! I LOVE this strawberry pie. If I had to pick a last meal for whatever reason, I would pick this pie!
But I think the makers of this pie want to mess with ma brain because it's just not logical to say both, so close to each other, on the packaging.